Bursa Kerja: Digital Marketing Senior Officer
Company: FWD Insurance
Location: Jakarta, Indonesia | Type:
## Informasi Pekerjaan
Posisi Terbuka: Digital Marketing Senior Officer
## Profil Posisi Digital Marketing Senior Officer From a career perspective, about the RoleWe're looking for a technically strong digital marketer who genuinely understands content and social media, not just how platforms work, but what makes content earn attention and how to brief a creative team to get there.You'll be the operational and digital backbone of our marketing team.
From a hiring update angle, you own the website, manage the SEO pipeline, keep projects moving and you're sharp on content to write briefs that give the creative agency real direction.If you've built your career on the technical side of digital marketing but you've developed a real instinct for content, copy, and what works on social, this is the role for you.What You'll DoWeb, SEO & Technical Operation Own website health monitoring, content publishing SLA (max 2 days from approval), and CMS managementCoordinate SEO content pipeline, keyword briefing, publishing workflow, basic on-page optimizationMonitor AIO/GEO keyword visibility and coordinate with content team to maintain and improve citations Manage UTM structure, basic GA4 read, redirect management, and basic tech auditShare CMS knowledge with internal teams (DC, Ops, Product) as internal go-to for web issueKeep documentation, SOPs, and project tracking up to dateContent, Social Media & Project Coordination Develop content ideas and angles across IG, TikTok, FB, YouTubeWrite content briefs for the creative agency clear on audience, message, angle, format, and platform behavior Manage monthly content calendar, ensure healthy pillar balanceFirst-level review of agency output before manager approval Support GTM activations, always-on content rhythm, KOL coordination, and campaign rolloutsCoordinate across creative agency, media buying agency, and web vendor to keep timelines tightMust Have3–4 years in digital marketing with strong web/technical foundationSolid understanding of SEO, keyword workflow, on-page basics, content briefing for search, AIO/GEO awarenessCMS proficiency (WordPress or equivalent), can manage publishing, redirects, basic health monitoringCan write a solid content brief, direction on angle, audience, format, and platform behavior, not just a topicUnderstands platform behavior across IG, TikTok, FB, YouTubeHas coordinated with or briefed a creative agencyOrganized and proactive, tracks own deadlines, flags blockers earlyBasic analytics literacy: UTM, GA4 reading levelStrong PlusExperience in financial services, insurance, or fintech contentActive personal social media presenceHas used AI tools (ChatGPT, Claude, etc.) for content drafting or SEO workflowFamiliar with AIO/GEO optimization beyond standard SEO Show more Show less ## Tanya Jawab ### Apakah pengalaman kerja wajib? Detailnya perlu dicek dari sumber resmi, tetapi Digital Marketing Senior Officer bisa menjadi referensi awal sebelum pelamar mengirim lamaran.
From a career perspective, ### Apakah tersedia opsi kerja remote? Detailnya perlu dicek dari sumber resmi, tetapi Digital Marketing Senior Officer bisa menjadi referensi awal sebelum pelamar mengirim lamaran. ### Bagaimana proses melamar pekerjaan ini? Informasi lowongan dapat berubah, jadi pengecekan ulang dari tautan resmi tetap disarankan. ## Tips Membantu - Sesuaikan CV dengan keahlian yang diminta. - Gunakan email profesional saat melamar. - Siapkan contoh pengalaman kerja yang relevan. - Cek lokasi, tipe kerja, dan jadwal kerja.
## Tanya Jawab
### Apakah lokasi kerja perlu diperhatikan?
Jika kualifikasi sesuai, pelamar dapat menyiapkan CV terbaru dan dokumen pendukung sebelum melamar.
### Apa syarat utama untuk posisi ini?
Pelamar sebaiknya membaca persyaratan, lokasi, tipe kerja, dan instruksi aplikasi pada sumber asli.
### Apakah pelamar baru bisa mencoba posisi ini?
Pelamar sebaiknya membaca persyaratan, lokasi, tipe kerja, dan instruksi aplikasi pada sumber asli.
## Tips Membantu
- Hindari membagikan data sensitif di luar proses resmi.
- Siapkan contoh pengalaman kerja yang relevan.
- Simpan tautan lowongan untuk pengecekan ulang.
- Periksa kembali dokumen sebelum dikirim.
Posisi Terbuka: Digital Marketing Senior Officer
## Profil Posisi Digital Marketing Senior Officer From a career perspective, about the RoleWe're looking for a technically strong digital marketer who genuinely understands content and social media, not just how platforms work, but what makes content earn attention and how to brief a creative team to get there.You'll be the operational and digital backbone of our marketing team.
From a hiring update angle, you own the website, manage the SEO pipeline, keep projects moving and you're sharp on content to write briefs that give the creative agency real direction.If you've built your career on the technical side of digital marketing but you've developed a real instinct for content, copy, and what works on social, this is the role for you.What You'll DoWeb, SEO & Technical Operation Own website health monitoring, content publishing SLA (max 2 days from approval), and CMS managementCoordinate SEO content pipeline, keyword briefing, publishing workflow, basic on-page optimizationMonitor AIO/GEO keyword visibility and coordinate with content team to maintain and improve citations Manage UTM structure, basic GA4 read, redirect management, and basic tech auditShare CMS knowledge with internal teams (DC, Ops, Product) as internal go-to for web issueKeep documentation, SOPs, and project tracking up to dateContent, Social Media & Project Coordination Develop content ideas and angles across IG, TikTok, FB, YouTubeWrite content briefs for the creative agency clear on audience, message, angle, format, and platform behavior Manage monthly content calendar, ensure healthy pillar balanceFirst-level review of agency output before manager approval Support GTM activations, always-on content rhythm, KOL coordination, and campaign rolloutsCoordinate across creative agency, media buying agency, and web vendor to keep timelines tightMust Have3–4 years in digital marketing with strong web/technical foundationSolid understanding of SEO, keyword workflow, on-page basics, content briefing for search, AIO/GEO awarenessCMS proficiency (WordPress or equivalent), can manage publishing, redirects, basic health monitoringCan write a solid content brief, direction on angle, audience, format, and platform behavior, not just a topicUnderstands platform behavior across IG, TikTok, FB, YouTubeHas coordinated with or briefed a creative agencyOrganized and proactive, tracks own deadlines, flags blockers earlyBasic analytics literacy: UTM, GA4 reading levelStrong PlusExperience in financial services, insurance, or fintech contentActive personal social media presenceHas used AI tools (ChatGPT, Claude, etc.) for content drafting or SEO workflowFamiliar with AIO/GEO optimization beyond standard SEO Show more Show less ## Tanya Jawab ### Apakah pengalaman kerja wajib? Detailnya perlu dicek dari sumber resmi, tetapi Digital Marketing Senior Officer bisa menjadi referensi awal sebelum pelamar mengirim lamaran.
From a career perspective, ### Apakah tersedia opsi kerja remote? Detailnya perlu dicek dari sumber resmi, tetapi Digital Marketing Senior Officer bisa menjadi referensi awal sebelum pelamar mengirim lamaran. ### Bagaimana proses melamar pekerjaan ini? Informasi lowongan dapat berubah, jadi pengecekan ulang dari tautan resmi tetap disarankan. ## Tips Membantu - Sesuaikan CV dengan keahlian yang diminta. - Gunakan email profesional saat melamar. - Siapkan contoh pengalaman kerja yang relevan. - Cek lokasi, tipe kerja, dan jadwal kerja.
## Tanya Jawab
### Apakah lokasi kerja perlu diperhatikan?
Jika kualifikasi sesuai, pelamar dapat menyiapkan CV terbaru dan dokumen pendukung sebelum melamar.
### Apa syarat utama untuk posisi ini?
Pelamar sebaiknya membaca persyaratan, lokasi, tipe kerja, dan instruksi aplikasi pada sumber asli.
### Apakah pelamar baru bisa mencoba posisi ini?
Pelamar sebaiknya membaca persyaratan, lokasi, tipe kerja, dan instruksi aplikasi pada sumber asli.
## Tips Membantu
- Hindari membagikan data sensitif di luar proses resmi.
- Siapkan contoh pengalaman kerja yang relevan.
- Simpan tautan lowongan untuk pengecekan ulang.
- Periksa kembali dokumen sebelum dikirim.